Savage x Fenty Is Launching Activewear

What’s extra, the mogul additionally enlisted sportswear designer Adam Selman, a longtime collaborator of Rihanna (see: the crystal-encrusted, sheer costume the singer wore for the CFDA Awards in 2014), who just lately joined the corporate as govt design director for its lounge and sport classes after helming his namesake label. “We’ve such synergy creating collectively,” mentioned Selman, who beforehand labored with Savage x Fenty on a 19-piece lingerie assortment in 2020, by way of press launch. “I’ve such respect for her imaginative and prescient and for what your entire Savage X Fenty crew has constructed, and I’m thrilled to be part of the following chapter.”