Sean “Diddy” Combs & CÎROC Introduce New Restricted-Version Taste, CÎROC Honey Melon

Sean “Diddy” Combs and the makers of CÎROC Extremely-Premium Vodka announce the launch of their latest flavor-infused innovation, CÎROC Honey Melon simply in time for summer season. The leaders behind CÎROC Extremely-Premium Vodka welcome the brand new breed of nation membership the place everybody’s in time for summer season. The leaders behind CÎROC Extremely-Premium Vodka welcome the brand new breed of nation membership the place everybody’s invited.

The limited-edition taste will launch with the “No Reservations Wanted” marketing campaign, that includes visuals that painting a reimagined nation membership expertise explored by way of the lens of a various group of younger adults that problem the idea of sophistication and exclusivity in a contemporary world the place everyone seems to be invited. Combs continues to be a cultural chief within the vodka class, constructing on his historical past of innovation in partnership with CÎROC, including to his confirmed observe document of being a pioneer within the spirits business.

“From creating the flavour and ensuring it has a style that’s plain, to perfecting each element of the packaging and design, our focus with CÎROC Honey Melon was to ship a particular premium product that’s really modern within the class,” stated Sean “Diddy” Combs. “Now we have established a historical past of excellence and with the launch of this restricted taste, we are going to proceed setting the usual as a luxurious spirits model.”

CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from positive French grapes, brimming with delicate notes of melon, honey and different pure flavors, culminating in a style expertise that’s each boldly distinct and elegantly clean. Encased in an emerald-hued bottle that embodies old-school grandeur with a contemporary twist, CÎROC Honey Melon revitalizes the attraction for a extra inclusive era.

That includes brilliant, vibrant flavors and distinguished packaging, CÎROC Honey Melon continues the custom of excellence and elite craftsmanship that has outlined the premium spirit’s model. The fastidiously crafted medley of seasonal flavors invitations everybody to soak within the smoothness, class, and class of the spirit, whereas welcoming the world to an expertise that disrupts conventional notions of sophistication and luxurious.

“Everybody has a seat on the nation membership with CÎROC Honey Melon,” stated Edward Pilkington, Chief Advertising and marketing and Innovation Officer, Diageo North America. “The energetic taste of CÎROC Honey Melon masterfully evokes the grandeur and class of the standard nation membership expertise however throws the doorways extensive open to anybody and everybody.”

To kick off the arrival of the brand new taste, CÎROC invitations customers to expertise the most recent taste innovation first-hand in Palm Springs throughout one of many largest weekends of pageant season. Starting April 14th, customers can be invited to a one-of-a-kind weekend expertise that can characteristic limitless meals & beverage choices and a lineup of particular visitor DJs that can reimagine the nation membership at Soho Desert Home. To be taught extra about Soho Desert Home, please go to sohohouse.com.

A slate of occasions can be unveiled all through the spring season to deliver the effervescence of Honey Melon spirits to all celebrations. CÎROC invitations you to expertise fashionable luxurious with the brand new inclusive nation membership, the place you’re all the time on the Honey Melon visitor checklist  – #NoReservationsNeeded.

Attempt CÎROC Honey Melon with membership soda or fruit juice, or serve up a signature cocktail just like the scrumptious Honey Melon Fizz:

CÎROC Honey Melon Fizz1.75 oz CÎROC Honey Melon2 oz Lemonade1 oz Membership SodaSplash Cranberry Juice

Glass: Highball

Garnish: Contemporary Mint and Lemon Wheel

Technique: Add CÎROC Honey Melon, Lemonade, Membership Soda and a splash of Cranberry Juice in a highball glass full of ice. Stir and garnish with Contemporary Mint and a Lemon Wheel.

CÎROC Honey Melon will hit cabinets nationwide beginning April 2023 till provides final. The urged retail value is $29.99 and will be discovered at any retailer the place spirits-based drinks are offered.

This information first appeared on prnewswire.com.